Brands are more than a logo mark and color palette; they are the first impression and representation of a company making it one the most valuable assets. Successful brands communicate the quality of a company, appeal to the correct target audience and convey not only what, but who the company is. I work closely with the client to develop brands that encapsulate their essence while bringing a modern and distinctive touch to ensure the seamless execution that can be applied across all mediums and formats.

Successful website design is about finding a balance between aesthetics and functionality, with each visitor finding a seamless and engaging experience. To achieve this, I take a clean and clutter-free approach to design while prioritizing user-friendly navigation and intuitive paths to explore my sites. I carefully select typefaces, color schemes, and visual elements that not only reflect the client, but also ensure the brand is treated in a modern and unique way. Today, responsiveness is key, so I collaborate closely with the developers on each build to ensure seamless integration of design concepts into functional and user-friendly digital experiences across any device.

In a vastly expanding digital world, it is important that print pieces are just as practical as they are striking visually stand agains their digital counterparts. Applying brand elements to print offers a unique challenge where attention to detail is key to ensure the production goes smoothly resulting in a beautiful piece. I work closely with print vendors to select materials, colors and finishes that not only enhance the visual appeal but also contribute to the tactile experience.

When it comes to illustration, my process begins with a deep understanding of the client’s vision and what the illustration needs to communication, collaborating closely to refine ideas and sketch initial concepts. From there, I add color, detail, and depth to create captivating visuals that range from scientific illustrations and custom iconography to concept art and character design with an award-winning track record.